CGI and compositing
This winter we did a commercial for Stabburet. We sat down with our client and decided to do the environments in CG because of the childrens scale in this universe. No doubt it would be difficult to build this entire kitchen in real life, considering the odd scale of structures and object. We feel the decision to do this environment in CG was the best way to go, and the result came out looking good aswell.
There were a lot of challenges with achieving the right light, perspective and angles on this project. The thing we did to make this workflow go smooth was to use live key on set and match the perspective to a 3D scene we made.
We started out with some conceptual art on how the kitchen was going to look, as well as creating storyboards. There was a lot of models going down in this scene, and a lot of look development. There were also an extensive amount of compositing being done for this job.
We feel happy and proud of the job we did and we think the commercial turned out great!
Everything you see except the actors and the closeups of food was made in CG. Including the packshot which is 100 % CG. Another fun fact, the trees we see out the window are also CG.
Watch the breakdown of the commercial below: